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Job title: Senior Brand Manager – Orijin

Company: Diageo

Job description: Job Description :


Senior Brand Manager – Orijin

Pan – Nigeria

Full Time

About us

Diageo is the world’s driving premium beverages organization with an exceptional assortment of brands, like Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our motivation – Celebrating life, consistently, all over – has a significant part in our organization, for our kin, our variety, our brands, by they way we perform and how we make shared value.


At Diageo, we brag an abundance of appreciated brands that couple of organizations can match. With names like Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich tradition of character and exceptional items to advance. Also, we depend on enthusiastic, driven advertisers to praise these brands and guarantee their future success.

Whether you’re engaged with dispatching a vivacious and creative mission, growing new and energizing items, taking advantage of another age of buyers or diving into the bits of knowledge that flash the following large thought, there are an enormous assortment of ventures and parts on offer. In any case, every one of our positions request similar degrees of flexibility, vital reasoning and innovativeness that drives development and does equity to the nature of our brands.

Character is everything to us at Diageo. We’re searching for the strong, challenging and spearheading soul that has supported us for many years. On the off chance that you share our feeling of experience, you’ll flourish here. With freedoms to shape the profession you need, through keeping learning and improvement, and the help of skilled peers.

About the role

Since dispatch in 2012 into the West African business sectors, Orijin has legitimized and premiumized custom and ceremonies that shoppers practice every day which drove it to be Diageo’s best Innovation truly conveying £200m in NSV in F14. With an aspiration of playing in ALL Diageo markets across Africa, the pretends a key initiative errand in Diageo Africa as the lead market for Orijin Globally. Center duties are: Leading and characterizing the development techniques for the Orijin brand name in Nigeria in accordance with our desire for 1 of every 3 serves by F20. Collaborating and affecting an all-inclusive organization of accomplices; Global Brand Teams, cross useful inner groups too nearby accomplice offices on the conveyance and accomplishment of Annual business destinations. Completely responsible for the execution of brand plans.

Your Role

  • Strategic Penetration: Working close by the Head of MSS to unload and implant the shopper patterns and business openings that ought to illuminate the GN MSS cooperation and long haul procedure. Responsible for Orijin portfolio MB PLANNING and development driver’s turn of events and organization changing over experiences into M&E that drive better future speculation choices setting the Orijin portfolio up for groundbreaking development across investment categories.
  • Influencing, Coaching and Inspiring: Work in assistance of enormous business results. Construct profound and real connections, have the extreme discussions when required and add-on assets from organization accomplices, GN authority and a solid voice with the Orijin worldwide group as lead make market. A characteristic mentor resolved to construct ability, develop individuals, and implant a culture of interest on lager in the business. Supports the head of Marketing MSS to push capacity inside the MSS team
  • Marketing Flair: Proficient in the key promoting components that convey accomplishment with a brand name with range, developing dominance of creating portfolio projects and brand voice that are prefaced on intelligent customer experiences. Leads Mental and Physical accessibility for the reach that is commenced on brand reason to speed up the scale and presence of the brand name supporting a uniqueness and development inside the separate classifications. Driving and setting neighborhood brand rules to drive improved consistency of how the brand appears in market across all channels and touchpoints,
  • Commercial Excellence. Comprehend and react to the drivers of brand monetary execution, works in association with the account and business groups to convey the yearly working arrangement and P&L targets. Band together with the business group with fostering a profound comprehension of channel division, exchange influence devices, cutthroat setting, course to buyer and the assets needed to market advancement effectively. Equilibriums business, client and buyer inspirations to convey out-standing results
  • Motivating and Inspiring Agencies and Cross-practical Teams – A specialist at working in help of enormous business results and building coordinated projects. Driving inner and outside accomplices to push Orijin forward, including office accomplices, inside business and supply association, purchaser associations and the above market orijin Global brand group to convey remarkable executions. Greatness in Project Management: Time, financial plan and cost the executives utilizing a scope of answers for beat boundaries that causes proprietorship in the group.
  • Champion of M&E and Compliance – Lead M and E and showcasing viability for appointed brand, implanted trains and figuring out how to arrange or stop development drivers. Responsible for driving month to month brand execution surveys, before busines commitment of key drivers of execution bits of knowledge/mediations driving into significant and precise contribution for the S&OP cycle (comprehensive of all components continuous of P and L guaging volume, A&P and so on) Guarantees full consistence to DMC, GAR and CARM requirements.

Experience Required

  • University degree in showcasing/business or other related discipline.
  • Proven and solid Brand and Trade advertising experience (8 years+)
  • Clear comprehension of FMCG brand marketing.
  • Can exhibit magnificent Commercial judgment and acumen.
  • Experience of chipping away at Mainstream brands and comprehension of Execution guidelines needed for the worth arranged consumer.
  • Is competent at overseeing key partners broadly and internationally.
  • Extensive experience of BTL and Experiential procedure improvement and execution working with outsider agencies.
  • Budget and cost control management

Celebrating our comprehensive and assorted culture is center to Diageo’s motivation of “commending life consistently all over the place”. This design is in itself comprehensive in nature, as it esteems everyone independent of foundation, sex, inability, religion or ethnicity.

We realize that for our business to flourish and for Diageo to understand its aspiration, we rely upon having assorted ability with a scope of foundations, abilities and capacities in every one of the 180 nations in which we work and to mirror our wide shopper base. We see variety as one of the key empowering influences that assists our business with developing and our qualities, reason and principles set the conditions for us to regard the one of a kind commitment every individual brings.

Flexibility is critical to accomplishment in our business and a large number of our staff work deftly from various perspectives, including low maintenance, packed hours, adaptable area. If it’s not too much trouble, converse with us about how adaptability affects you and don’t allow anything to prevent you from applying.

Character Is Everything

Worker Type : Regular

Primary Location: Lagos HQ

Additional Locations :

Job Posting Start Date : 2021-05-25-07:00

Expected salary:

Location: Ikeja, Lagos State

Job date: Wed, 26 May 2021 22:29:02 GMT


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