Head of Marketing

  • Full Time
  • Nigeria
  • Posted 1 month ago

Kuda Technologies

Task title: Head of Marketing

Company: Kuda Technologies

Task description: Kuda is a fintech company on an objective to make monetary services available, cost effective and satisfying for every single African in the world.

We’re a people of enthusiastic and varied individuals who imagined building an inclusive cash app that Africans would enjoy so it’s just ideal that we wound up with the name ‘Kuda’ which indicates ‘enjoy’ in Shona, a language spoken in the southern part of Africa.

We’re providing Africans all over the world a much better alternative to standard finance by providing totally free cash transfers, clever budgeting and instantaneous access to credit through digital gadgets.

We have actually raised over $90 million from a few of the world’s most appreciated institutional financiers, and we’re presenting our game-changing services worldwide from our workplaces in Nigeria, South Africa, and the UK.

Role Summary

We are trying to find a results-driven Head of Marketing, and assists take things to another level! You will spearhead the marketing team, modify and carry out the marketing strategy as you choose. This will consist of mentoring and establishing the existing team, in addition to building out the team as we continue toscale The effective candidate can definitely make the role their own, have a noticeable impact and enjoy both the expert and personal benefits that include signing up with a quickly growing scale up.

  • Creating Go-to-market methods for brand-new options, market locations and locations
  • Cover the complete marketing mix from the tactical– business motorists, placing, option messaging and value proposals, through to tactical operations– content, projects, need generation, occasions and PR.
  • Operating In partnership with the Head of Growth, the Head of Communications, Compliance and the Product team, this will be a fantastic opportunity to collaborate and get included to assist build something unique and possibly famous


  • Marketing strategy and preparation: style marketing strategy and functional plan for Kuda and each pertinent product throughout all pertinent channels based upon deep understanding of the business, product, and pertinent marketing methods
  • Execution of marketing plan: own the execution of all marketing activities, consisting of changing the plan as needed, hands-on execution and dealing with internal and external teams
  • Content marketing and social media: deal with numerous teams to produce premium content and distribute it efficiently throughout all pertinent channels
  • Targeted projects: Work carefully with other stakeholders (internal and external) to create and carry out reliable occasions and projects for premium lead generation
  • Conferences and occasions: organize targeted occasions for existing and possible counter celebrations
  • Supervise the continuous development of our crucial digital marketing assets
  • PR and media: Deal With the Head of Communications to develop a communication plan and relationships with media, support the team in getting speaker invites, targeted media protection, and so on
  • Developing and optimising our activities based upon the knowings to facilitate much better outcomes and results in future jobs and projects
  • Reporting & analytics: Deal with the Data department and other pertinent stakeholders to build a fact-base to be able to keep an eye on and report outcomes of all activities and make commercially sound suggestions
  • Supporting ad-hoc internal and external jobs
  • Direct exposure to senior executives and knowledge professionals
  • We are looking for somebody with exceptional communication abilities who can user interface straight with internal and external stakeholders in order to support, administer and boost the systems and procedures appropriately, and deliver effective outcomes and projects that are remarkable and favorably straight impact the bottom line

Perfect candidate has

  • Experience leading marketing teams in the fintech company or monetary services area (preferable)
  • Strong in both digital and off-line marketing: paid search, social media marketing, building brand online, news release, radio areas, prints, and all marketing channels
  • Extremely analytical, data- driven – a needs to and a leading concern: system economics, A/B screening, associate analysis
  • Mutual understanding and a fantastic interest in personal finance, opposition monetary items and brand-new entrants in the market, and the fintech area
  • Proven experience with marketing mobile apps (bonus)
  • An innovative approach to marketing and a “growth- hacking” approach would be a strong advantage
  • Strong experience with content production, and content marketing
  • Ability and determination to be totally hands-on, however with the included responsibility of handling a team
  • Proven experience in effectively handling and introducing brand-new ingenious items
  • Proven experience in leading, encouraging and handling a team to deliver to due dates
  • Strong analytical abilities with finance, data and data, the ability to examine and translate complex marketing data


  • Competitive annual leave privilege
  • Pension
  • Private Medical Insurance
  • Life Guarantee
  • Bespoke training alternatives
  • Direct exposure to senior executives and knowledge professionals

Anticipated salary: Remuneration is Attractive

Place: Nigeria

Task date: Sun, 03 Jul 2022 22:12:25 GMT

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