Head of Marketing

  • Full Time
  • Nigeria
  • Posted 1 month ago

Kuda Technologies

Task title: Head of Marketing

Company: Kuda Technologies

Task description: Job Description:

Kuda is a fintech company on an objective to make monetary services available, cost effective and fulfilling for each African in the world.

We’re a people of enthusiastic and varied individuals who imagined building an inclusive cash app that Africans would like so it’s just ideal that we wound up with the name ‘Kuda’ which suggests ‘like’ in Shona, a language spoken in the southern part of Africa.

We’re providing Africans worldwide a much better alternative to standard finance by providing totally free cash transfers, wise budgeting and immediate access to credit through digital gadgets.

We have actually raised over $90 million from a few of the world’s most appreciated institutional financiers, and we’re presenting our game-changing services worldwide from our workplaces in Nigeria, South Africa, and the UK.

Role Introduction

We are searching for a results-driven Head of Marketing, and assists take things to another level! You will spearhead the marketing team, modify and perform the marketing strategy as you choose. This will consist of mentoring and establishing the existing team, in addition to building out the team as we continue toscale The effective candidate can definitely make the role their own, have a noticeable impact and gain both the expert and personal benefits that include signing up with a quickly growing scale up.

  • Creating Go-to-market methods for brand-new options, market locations and locations
  • Cover the complete marketing mix from the tactical – business motorists, placing, service messaging and value proposals, through to tactical operations – content, projects, need generation, occasions and PR.
  • Operating In partnership with the Head of Growth, the Head of Communications, Compliance and the Product team, this will be a fantastic possibility to collaborate and get included to assist build something unique and possibly famous


  • Marketing strategy and preparation: style marketing strategy and functional plan for Kuda and each appropriate product throughout all appropriate channels based upon deep understanding of the business, product, and appropriate marketing methods
  • Execution of marketing plan: own the execution of all marketing activities, consisting of changing the plan as needed, hands-on execution and dealing with internal and external teams
  • Content marketing and social media: deal with numerous teams to produce premium content and distribute it successfully throughout all appropriate channels
  • Targeted projects: Work carefully with other stakeholders (internal and external) to create and perform reliable occasions and projects for premium lead generation
  • Conferences and occasions: organize targeted occasions for existing and possible counter celebrations
  • Supervise the continuous development of our crucial digital marketing assets
  • PR and media: Deal With the Head of Communications to develop a communication plan and relationships with media, support the team in getting speaker invites, targeted media protection, and so on
  • Developing and optimising our activities based upon the knowings to facilitate much better outcomes and results in future tasks and projects
  • Reporting & analytics: Deal with the Data department and other appropriate stakeholders to build a fact-base to be able to keep track of and report outcomes of all activities and make commercially sound suggestions
  • Supporting ad-hoc internal and external tasks
  • Direct exposure to senior executives and knowledge specialists
  • We are looking for somebody with exceptional communication abilities who can user interface straight with internal and external stakeholders in order to support, administer and improve the systems and procedures appropriately, and deliver effective outcomes and projects that are unforgettable and favorably straight impact the bottom line

Perfect candidate has

  • Experience leading marketing teams in the fintech company or monetary services area (preferable)
  • Strong in both digital and off-line marketing: paid search, social media marketing, building brand online, news release, radio areas, prints, and all marketing channels
  • Extremely analytical, data- driven – a should and a leading concern: system economics, A/B screening, mate analysis
  • Mutual understanding and a fantastic interest in personal finance, opposition monetary items and brand-new entrants in the market, and the fintech area
  • Proven experience with marketing mobile apps (bonus)
  • An imaginative approach to marketing and a “growth- hacking” viewpoint would be a strong advantage
  • Strong experience with content production, and content marketing
  • Ability and desire to be completely hands-on, however with the included responsibility of handling a team
  • Proven experience in effectively handling and releasing brand-new ingenious items
  • Proven experience in leading, inspiring and handling a team to deliver to due dates
  • Strong analytical abilities with finance, data and stats, the ability to assess and analyze complex marketing data


  • Competitive annual leave privilege
  • Pension
  • Private Medical Insurance
  • Life Guarantee
  • Bespoke training choices
  • Direct exposure to senior executives and knowledge specialists

Anticipated salary: Remuneration is Attractive

Place: Lagos, Lagos State

Task date: Mon, 04 Jul 2022 04:58:20 GMT

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