Jiokcareers Blog


Job title: Guinness Nigeria Plc Recruitment For Senior Brand Manager – Orijin


Job description: Guinness Nigeria PLC is a significant market for Diageo: Guinness Nigeria works in the novel and quickly developing liquor industry of over 15mhl lager potential. It is the lone organization that sums Beverage Alcohol (TBA) in Nigeria. It’s an on exchange ruled market however with a quickly developing off exchange channel.

We are enrolling to fill the position below:

Job Title: Senior Brand Manager – Orijin

Ref No: JR1039870
Location: Ikeja, Lagos
Job Type: Full Time
Worker Type: Regular

About the Role

  • Since dispatch in 2012 into the West African business sectors, Orijin has legitimized and premiumized custom and ceremonies that purchasers practice every day which drove it to be Diageo’s best Innovation truly conveying £200m in NSV in F14.
  • With an aspiration of playing in ALL Diageo markets across Africa, the pretends a key authority task in Diageo Africa as the lead market for Orijin Globally. Center duties are: Leading and characterizing the development systems for the Orijin brand name in Nigeria in accordance with our aspiration for 1 of every 3 serves by F20.
  • Partnering and affecting an all-inclusive organization of accomplices; Global Brand Teams, cross utilitarian inside groups too neighborhood accomplice offices on the conveyance and accomplishment of Annual business targets. Completely responsible for the execution of brand plans.

Your Role

  • Strategic Penetration: Working close by the Head of MSS to unload and implant the purchaser patterns and business openings that ought to advise the GN MSS investment and long haul procedure. Responsible for Orijin portfolio MB PLANNING and development driver’s turn of events and arrangement changing over bits of knowledge into M&E that drive better future venture choices setting the Orijin portfolio up for groundbreaking development across support categories.
  • Influencing, Coaching and Inspiring: Work in assistance of large business results. Assemble profound and bona fide connections, have the intense discussions when required and add-on assets from office accomplices, GN administration and a solid voice with the Orijin worldwide group as lead make market. A characteristic mentor resolved to assemble ability, develop individuals, and install a culture of interest on brew in the business. Supports the head of Marketing MSS to push ability inside the MSS team
  • Marketing Flair: Proficient in the key advertising components that convey accomplishment with a brand name with range, developing authority of creating portfolio projects and brand voice that are started on intuitive shopper bits of knowledge. Leads Mental and Physical accessibility for the reach that is prefaced on brand reason to speed up the scale and presence of the brand name supporting a uniqueness and development inside the individual classifications. Driving and setting nearby brand rules to drive improved consistency of how the brand appears in market across all channels and touchpoints,
  • Commercial Excellence. Comprehend and react to the drivers of brand monetary execution, works in association with the money and business groups to convey the yearly working arrangement and P&L targets. Band together with the business group with fostering a profound comprehension of channel division, exchange influence instruments, serious setting, course to customer and the assets needed to market development effectively. Equilibriums business, client and shopper inspirations to convey out-standing results
  • Motivating and Inspiring Agencies and Cross-utilitarian Teams – A specialist at working in assistance of large business results and building incorporated projects. Driving inside and outer accomplices to push Orijin forward, including office accomplices, inward business and supply association, customer associations and the above market orijin Global brand group to convey remarkable executions. Greatness in Project Management: Time, spending plan and cost the executives utilizing a scope of answers for beat hindrances that incites proprietorship in the group.
  • Champion of M&E and Compliance – Lead M and E and showcasing viability for relegated brand, inserted trains and figuring out how to systematize or cease development drivers. Responsible for driving month to month brand execution surveys, before busines commitment of key drivers of execution experiences/intercessions driving into significant and exact contribution for the S&OP cycle (comprehensive of all components progressing of P and L guaging volume, A&P and so on) Guarantees full consistence to DMC, GAR and CARM requirements.

Experience Required

  • University Degree in Marketing/Business or other related discipline.
  • Proven and solid Brand and Trade showcasing experience (8 years+)
  • Clear comprehension of FMCG brand marketing.
  • Can exhibit fantastic Commercial judgment and acumen.
  • Experience of chipping away at Mainstream brands and comprehension of Execution guidelines needed for the worth situated consumer.
  • Is competent at overseeing key partners broadly and internationally.
  • Extensive experience of BTL and Experiential methodology improvement and execution working with outsider agencies.
  • Budget and cost control management

How to Apply
Interested and qualified competitors ought to:

Expected salary:

Location: Ikeja, Lagos State

Job date: Fri, 28 May 2021 01:32:49 GMT


Select your currency