Job title: Group Head, Growth Marketing, Payment Tokens And Financial Inclusion At Interswitch Group
Job description: Interswitch is an Africa-centered incorporated computerized installments and business organization that works with the electronic flow of cash just as the trading of significant worth among people and associations on an opportune and predictable premise. We began activities in 2002 as an exchange exchanging and electronic installments preparing, and have continuously developed into an incorporated installment administrations organization, constructing and overseeing installment framework just as conveying creative installment items and conditional administrations all through the African mainland. At Interswitch, we offer extraordinary profession openings for people equipped for assuming key parts and adding esteem in an inventive and fun environment.
We are enrolling to fill the position below:
Job Title: Group Head, Growth Marketing, Payment Tokens and Financial Inclusion
Department: Group Marketing and Corporate Communications
Job Type: Permanent
- The basic role is to lead the turn of events and execution of Tokens and Inclusio development advertising methodology, incorporating both client securing and maintenance marketing.
- It is to likewise assemble and drive productivity and viability of the client channel including client obtaining, maintenance and faithfulness to jump business development, commitment and lifetime value.
- The Group Head, Growth Marketing will be answerable for creating and claiming showcasing technique, go-to-advertise system and arranging, lifecycle the board, subsidiary promoting the executives, crusade arranging and the executives, client pipe advancement, outer partner the board and tutoring a high-performing development showcasing team.
- It requires solid business intuition and capacity to concoct thoughts for driving item development, client procurement, client lifetime worth and maintenance of item line(s). The Group Head ought to be fixated on following execution and have the information to demonstrate what’s working and what isn’t.
- Work with cross utilitarian group (Product, Business, Brand Marketing and Digital) to set up development systems to help income goals
- Own development showcasing technique to drive development, augment prompt and long haul ROMI and advise our client confronting experience across obtaining and retention
- Develop sound comprehension of the client, tutoring a high-performing group to make and lead vital advertising drives across different promoting capacities including however not restricted to execution advertising, development and improvement, occasions, item advertising, organizations and campaigns.
- Go-to-advertise arranging and execution of dispatch of new items and relaunch of existing items inside item portfolio.
- Responsible for creating and conveying viable showcasing programs intended at driving procurement for new item/service.
- Engage Bank, Merchant and different accomplices to execute programs that increment development and extend item entrance and adoption.
- Devise member advertising procedure and work with cross-practical groups to execute programs that increment development while keeping up with KPIs
- Plan, execute and lead paid missions across on the web and disconnected channels, including (yet not restricted to) Paid Social, Paid Search, Content, Online and Offline Consumer Engagement, Referral, Email, Direct Mail, Podcasts, Affiliate, Video etc.
- Post-dispatch, plan and carry out streamlining tests across our start to finish client pipe (from securing through lifecycle retention).
- Leverage bits of knowledge from information to configuration designated way of life maintenance and reliability projects to support utilization execution and alleviate churn.
- Minimum of First Degree from a respectable institution.
- Relevant proficient capability will be an additional advantage.
- Minimum of 10 years’ involvement with Marketing.
- Experience in Payments, Fintech, eCommerce, Retail, FMCG, B2C or B2B2C is an additional advantage.
- Knowledge of computerized advertising including Google Analytics, Email Marketing, Performance, Excel.
- Prior experience in execution showcasing and running organized development experiments.
- Analytical and measurements driven.
- Excellent composed and verbal correspondences abilities and solid show skills
- Self-starter with the capacity to deal with a few undertakings in a speedy environment.
How to Apply
Interested and qualified competitors ought to:
Job date: Tue, 10 Aug 2021 22:27:39 GMT